I am glad to have a bunch of food loving friends whom despite not having a flog, loves exploring for new food places, and willing to go to restaurants with an open mind.

Most importantly they don’t mind me talking about food 24/7 (if they want to talk about something else, they’ll just ignore me, haha); neither do they care much of having me slowly finding the right angle for the food photos.

A recent comment however arised from the bunch
“Finally we are dining in a more affordable place”

I looked out the street with guilt. She’s right, the recent places I’ve been bringing my friends to all left us with empty pockets.

So it was perhaps a right move to suggest them to MARUFUKU @ JAYA ONE one night for some udon love affair. Located in an unseeming corner but visible from Brussels Beer Café, next to Frontera , sits this no-frills but clean comfortable Japanese café. Their forte is their freshly made udon by daily, however there are also some decent appetizers and yakitori offerings.
I’ve heard of their sister outlet Sanuki in Taman Bukit Desa, but have never visited the foreign land to indulge, but little bird told me that the udon there is very good too. Seems like they’ve gotten the whole concept right, as expansion is underway and next outlet will be at Taylor’s college, so for those subangers do look out for them in the coming months.

I can see the reasons of their potential success,
1. Japanese food (familiar cuisine to malaysians)
2. Simple, quick-to- prepare dishes is always a plus point for franchise opportunities
3. Cheap! Affordable as Lots of Craving puts it (the cheapest being their house special udon(RM6)
4. Yummy food!
5.Low set up cost

Order Counters for busy days.

Edamame, nicely salted. Can't go wrong with this one

We've had a couple of yakitori which ranges to about RM2-3 per stick, quite affordable: Chicken Skin, Okra, leg and  I Like all things fatty so naturally i had my sight set on the chicken skin which was salted and crispy. (only a bit oily) but not that im complaining.

House Special udon (RM6)- what differentiate this udon from other japanese outlets is the springy and wonderfully chewy texture. Topped with runny egg yolk, and simple splash of spring onion is all it needs. End result of a very refreshing mild tasting udon dish that was an addictive eat.

Curry udon was again unlike other outlets whom like to include a big amount of starchy curry sauce which could be rather overwhelming at times if you have to eat a big bowl of it, but rather the ones here was served with minimal curry sauce enough for you to get a small taste of curry flavour. Again it goes well with the noodles which i believed to be quickly blanched to retain its original texture. 
*correct me if i'm wrong*
Nabeyaki udon- A combination ingredients of shitake mushroom, tofu puff, tempura ebi, beancurd skin and spring onion, the texture of the noodles is softer as a result of cooking it for a longer time. Quite a nice comfort eat.

More chicken skin please? =D now if only they serve ox tongue- i'm so gamed.

Umeshu with soda water (RM12) for two shots.

Our bill came up to RM70+


Food: 7.5/10
(one of the better udon place in town)

Ambience: 5/10
(good for casual hangout, or quick japanese fix)

Service: 7/10
(friendly staff during a quiet night, hope same goes to busy days)

Presentation of food: 6/10


Marufuku udon
Unit L-18-G-1
Ground Floor, Palm Square
Jaya One

Tel: 03- 79576368


Baby Sumo said...

I love the udon at Sanuki. The chicken karaage is nice too.

ulric said...

Was there on Tues nite...just love their house special cold udon and chicken skins n gizzards yakitori.

Ken Wong said...

We are glad you enjoy the udon and find it affordable. Hope to see you again soon :)

Sean said...

i'm hoping they'll launch a pork-laden branch eventually! :D

Jubulicious said...

ohhh they have this in Tmn Desa!! I go with my parents once in a while for a quickie =P But they don't have Nabeyaki Udon there :( And I totally agree... chicken Karaage is delish!

AugustDiners said...

Baby Sumo: Shall try the Karaage on my next visit!

ulric: me too! i like all things u've listed too :D

Ken Wong: Nice food! keep it up

Sean: fingers crossed!

Jubulicious: would love to try the tmn desa one soon!

Bangsar-bAbE said...

I'm so used to curry udon that comes swimming in curry sauce, so this is a huge change! LOL

rif will like this -- better drag him there when he comes back to KL. ;)

ulric said...
This comment has been removed by the author.
ulric said...

Tat day...I had their cold udon salada with sesame sauce...also good...

Karaage is...dare I say...juicy n not oily...

Wait a min...I saw four ladies sitting just outside when I left at around 8:30pm...was tat ur party?

AugustDiners said...

Bangsar-babe: hope rif likes it there!

ulric: u've caught us! :D

boo_licious said...

Sorry I missed saying hi to you at the Time Out Awards.

Ah, one loves Marufuku - the people and the food of course. Time for an udon hit I reckon for this wkend.

AugustDiners said...

boo: Not to worry~ i would have said hi if i knew how u look like. :( u're a blogger mystery whom pictures never appears!

Speaking of udon, i think it;s time for a refill *pats tummy*

thenomadGourmand said...

Yes, simplicity & happiness in a bowl.

Winning said...

Marufuku’s 2nd outlet @ Taylors University (http://on.fb.me/marufukutaylors) is now open. This location is very breezy as there is a nice lake next to it. Perfect for a relaxing week nights’ dinner and weekends’ getaway. We are open daily from 10 to 10. Come and enjoy a simple bowl of udon with the lake view. (We are close on 19th and 26th for minor reno work. Thank you.)

AugustDiners said...

Rebecca: yes it was!

Winning: Thank you for your updates! :D

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